For Canonical · Microsoft Ignite 2026

Scale Canonical's GSI webinar series and Azure co-sell events — without building an event-ops team

A partner-to-partner path for running your Ubuntu Pro channel and GSI education webinars as a managed service — community and Summit tooling stay yours.

Keep me in the loop on partnering

75,000+

events delivered for Microsoft

180,000

registrants, one channel program

ISO 27001 + 27701

certified security posture

24/5

live event coverage

We've been studying Canonical

Built around Canonical's reality

Canonical runs its GSI webinar series and Ubuntu Pro channel education on a cadence (ubuntu.com/engage), and your Ignite presence (ubuntu.com/blog/join-us-for-microsoft-ignite) adds co-sell event volume. Delivering and capturing data for those self-run sessions is real work for a lean team.

We're a Microsoft Preferred Supplier (MSP #003000922) that extends Microsoft Teams and Town Hall into a managed event layer. This is a complementary partner capability sitting alongside your Azure co-sell motion — not a swap for Indico, Discourse, or your Summit community stack.

We mean it when we say we'd carve out community and open-source tooling. The scope we'd explore is narrow: commercial co-marketing and partner-enablement webinars where registration data needs to land clean in Marketo and Salesforce, and where a human team owns the run-of-show.

Tailored to Canonical's key stakeholders

VP Global Alliances and Channels

Regis Paquette

Co-marketing event volume that converts to attributable pipeline

The challenge

Regis owns Canonical's GSI and channel co-marketing motion — the Ubuntu Pro partner webinars and GSI education series across alliances. With an active Microsoft partnership and Ignite presence driving co-sell volume, proving those events generate pipeline (not just registrations) is hard when delivery is self-run.

How we help

Our Production & Live Event service runs co-marketing webinars as a managed service inside Teams — Microsoft-Preferred-Supplier delivery that fits your Azure co-sell motion as complementary partner capability, not a stack change.

Proof: Delivered 400+ events reaching 180,000 registrants for Microsoft Commercial Licensing channel training.

Count me in, partner to partner →

Senior Marketing Automation Manager (Marketing Ops)

Clean co-sell event data, straight into Marketo and Salesforce

The challenge

Canonical's stack runs Marketo into Salesforce (canonical.com/legal/data-privacy), but partner-webinar registration arrives from Discourse and in-house forms. Mixed, non-enterprise sources across the webinar series make attribution and reporting harder, forcing manual reconciliation before leads are usable.

How we help

Our Registration & Compliance service adds advanced workflows with gating and segmented access; our Reporting & Content service delivers KPI dashboards and custom CRM/BI exports that land attendance clean in your existing stack.

Proof: Custom event reporting — stats, demographics, engagement — delivered as standard with real-time and historical dashboards.

Send me the clean-data details →

Partner Marketing Manager (Americas)

Consistent partner enablement webinars across every region

The challenge

Delivering uniform, high-quality partner and GSI education webinars across regions while owning per-event KPIs is tough for a lean team running a multi-topic series on top of Azure Marketplace alliance activity.

How we help

Our Strategy & Demand plus Production & Live Event services provide full-lifecycle managed delivery with 24/5 support; our Reporting & Content service proves enablement outcomes with per-event KPI dashboards.

Proof: Supports about 500 sessions per month for Microsoft Enterprise Support Digital with 24/5 coverage.

Send me what's relevant to Canonical →

Why Microsoft partners trust us

75,000+ events delivered for Microsoft alone, from channel training at scale to secure executive summits.

“

We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time.

— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft

What we'd bring to the table

A managed layer around Teams for commercial co-marketing events — scoped to complement, not replace, your stack.

Managed webinar production

Speaker rehearsals, live moderation, and 24/5 coverage for your GSI and Ubuntu Pro co-marketing webinars — run by a human team, not a ticket queue.

Clean data into your stack

Advanced registration workflows plus custom exports so co-sell attendance lands clean in Marketo and Salesforce, ending manual reconciliation across mixed sources.

Microsoft-native and certified

Microsoft Preferred Supplier, ISO 27001/27701 certified, built inside Teams and Town Hall — fitting your Azure co-sell motion without a new platform to govern.

Let's stay connected before Ignite 2026

Fill out the form and we'll send you Canonical-specific detail on running co-marketing and GSI webinars as a managed service — scoped to commercial co-sell only, community tooling untouched.

Count me in

Let's stay connected

Drop your details and we'll share what's relevant to Canonical.